A C-Store Marketing Execution System

Running promotions isn't the hard part - executing them cleanly across stores, signage, loyalty, and vendor funding is.

This Promotions, Signage & Vendor Funding Tracker is a fully built operational system designed for convenience store marketing teams who manage monthly promos, signage rollouts, loyalty programming, and vendor-funded offers - all at once.

This is not a template you build from scratch. It's the exact structure used to manage real, multi-store promotional calendars without losing track of signage, UPCs, or funding dollars.

WHAT THIS SYSTEM HELPS YOU CONTROL:

• Monthly promotional calendars

• What signage goes up and what comes down

• Store-level eligibility & exclusions

• App graphics & loyalty programming status

• Vendor-funded promotions and funding methods

• Full UPC-level item tracking per promo

• Internal notes for ops, pricing, and execution

WHAT'S INCLUDED:

Monthly Promo Breakdown Tab

• One consolidated view of all active promotions

• Organized by category (snacks, beverages, tobacco, fuel, etc.)

• Start & end dates

• Eligible stores & exclusions

• Signage type & placement

• Clear visibility into what signage must be removed or installed

Individual Promo Tabs - Each promotion includes:

• Promo ID & promo name

• Promo description

• Full UPC list for every item included

• Retail pricing reference

• POS & Loyalty programming status

• All graphics requirements

• Vendor funding details (method, rate, vendor)

• Internal operational notes

Vendor Funding Tracking

• Identify which promos are vendor-funded

• Track funding method (scan-down, billback, invoice credit, rebate, etc.)

• Assign vendor ownership

• Capture funding rate and notes for reconciliation

Signage & Creative Tracking

• Signage types (aisle tags, cooler clings, window clings, etc.)

• Signage owner (corporate vs vendor)

• Links to print files and app graphics

• Clear execution accountability

WHO IS THIS FOR?

1. Convenience store marketing managers

2. Loyalty & digital marketing teams

3. Operations teams supporting promotions

4. Multi-store operators

5. Brands scaling beyond "one-off" promo tracking

This system is especially valuable for teams managing:

• Vendor funded promotions

• Loyalty integrations

• Monthly signage rotations

• Multi-location execution

HOW YOU'LL USE IT

• Plan monthly promotions with clarity

• Communicate cleanly with stores

• Ensure signage execution doesn't fall through the cracks

• Track vendor funding without digging through emails

• Reduce promo mistakes and missed funding opportunities

FORMAT & ACCESS:

• Digital spreadsheet system (instant download)

• Fully editable

• Use with Google Sheets or Excel

• Includes example structure (no brand data)

IMPORTANT NOTES:

• This is a planning and execution system, not a store audit

• Does not include vendor contracts or invoices (we do offer this separately)

• Built for real-world operational use, not theoretical planning

PAIRS PERFECTLY WITH

Store Intelligence & Real Estate System (for managing store data, contacts, and footprints)

LICENSE: Single-organization internal use only. Redistribution, resale, or reproduction of this template or its formulars is strictly prohibited.